In 2005, Google acquired Android Inc. for around 50 million dollars and the Google Mobile Division was born. The world watched this event with skepticism and curiosity that we can now define as almost historic. How could the company venture into a market already well established by Microsoft, with Windows Mobile, and especially the new Apple iPhone?
Two years later, Google came up with an incredible strategic move where they offered 10 million USD to developers who would make the best Android apps from the first public version of the Android SDK. At this point, Google’s intentions became a lot clearer: they didn’t just want to build another iPhone, but a device with a flexible and adaptable system different to the Apple OS. It would be a software ecosystem as independent as possible from hardware and open to the world of developers, and by doing so, truly embracing the ambitions of Rubin.
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